About the Project
Selena Group, a mid-sized SME operating in the industrial packaging sector, faced declining market share due to outdated business models and rising competition from digital-first startups. Our business strategy coaching engagement focused on redefining their core value proposition and operational model.
Over a 4-month coaching cycle, we conducted leadership alignment workshops, market positioning assessments, and deep-dive sessions on agility and resource planning. Using our proprietary Strategic Growth Canvas™, the management team identified scalable services, redesigned internal KPIs, and launched a roadmap to expand into two new high-margin markets.
Our team also worked closely with department heads to streamline decision-making structures, improve cross-functional communication, and embed a data-driven culture into daily operations.
Key Outcomes:
Revenue increased by 28% within 6 months after strategy implementation
New business model reduced overhead costs by 18%
Improved team alignment led to 40% faster project delivery cycles
Expansion into Eastern Europe markets successfully executed by Q3
This project exemplifies how coaching can go beyond advisory to catalyze measurable transformation.