About the Project

Medova, a pre-seed HealthTech startup developing a remote diagnostics app, had a brilliant idea and a functional prototype — but struggled to attract investor interest. The founding team lacked a strategic narrative, had no financial modeling experience, and couldn’t clearly explain the business value beyond the tech.

We supported Medova with 3 months of business strategy coaching focused on funding readiness. Our goal: transform their technical story into a compelling investment case — backed by realistic projections, a clear go-to-market plan, and founder alignment.

Our sessions covered:

• Competitive analysis and market sizing

• Revenue model and financial assumptions

• Strategic milestone planning (product, regulatory, team)

• Investor objection handling and storytelling techniques

Coaching Outcomes:

• Investor pitch deck restructured with story-first logic

• Financial model aligned with go-to-market and hiring plan

• Identified top 5 grant and VC targets with custom outreach templates

• Practiced 4 mock pitches with real-time feedback

Results After Coaching:

• Raised €450k in pre-seed funding within 60 days

• Onboarded a strategic advisor from one of the pitch judges

• Doubled mailing list signups after relaunching with new value proposition

• Secured a pilot partnership with a national clinic chain

This case proves that a solid business strategy — not just a strong product — is what unlocks startup success and investor trust.